In search of distribution for AP's growing production, Golay struck a deal with
link the Societe Suisse pour l'industrie Horlogere, an
link industry cartel that had been founded by Omega and Tissot in 1930. SSIH had 7,000 employees and 15,000 retailers around the world and in exchange for access to their distribution network, three top SSIH agents asked Golay, the day before Baselworld 1970,
link to make a "high prestige timepiece in steel."