When the current owners purchased Movado in 1983 the Museum Watch was just about the only thing selling. At this time the
link then North American Watch Corporation and now Movado Group also owned Piaget and Concord brands seen as up-market in
link comparison to Movado. The right business move was clear and the group funneled everything it had into the
link Museum watch resulting in a one-trick-pony brand the Movado most of us recognize today.