The strategy makes sense. Parmigiani is the most prominent practitioner of traditional Fleurisan watchmaking and many of the company's designs have been
link influenced by clocks that Michel Parmigiani once restored for the Sandoz Collection
link a one-of-a-kind stockpile of clocks and
link timekeeping decides that only a true antiquarian could love. In other words Parmigiani is a niche brand that speaks to a specific and mature clientele.