NPD estimates that one in four Americans 23 aged 18 to 34 owned a smartwatch in 2018. Smartwatch penetration of the total U.S. population was 16 up from 12 in 2017. That figure is sure to rise NPD says. "Expect to see a big boost in penetration among older segments
link as newer health-focused devices such as the Apple Watch
link Series 4 continue to take hold" it
link concluded in its Smartwatch Market Report.