It was 1979, and the horological world was in the midst of a massive change. Quartz movements had rocked the industry,
link and the shift had created market circumstances where it made sense for American brands like Hamilton to sell their name and IP to foreign corporations. Timex and Bulova
link remained American in ‘79, but in
link order to stay afloat they had to create products that went with the current trends, and that meant producing quartz watches.