In a funny way, the watch marks an early example of two mega-brands coming together for a collaboration, however
link unofficial this one may be. Pepsi currently ranks no. 36 on the Forbes Most Valuable Brands list, with Rolex at no. 80. The omnipresence of both of these brands makes the cross-recognition easy and has allowed the nickname to
link transcend niche watch collecting circles into the world at large. It's an obvious nickname, and that's refreshing.That's what I like. –
link Cole Pennington