I am of
link the opinion that each watch brand has had its own golden age for merch: Patek and Rolex in the '70s, Swatch in the
link '90s, and Audemars Piguet in the 2010s, but Ben-Yehuda certainly wasn't wrong when he commented about the attitude of many retailers: "Now the watch is presented as a gift," he says. "Even though we are paying
link for it."