Make no mistake – with the onslaught of low-cost, very
link accurate quartz watches powered by batteries, Swiss brands struggled to survive, and countless brands couldn't. But one thing I've learned from working with my Swiss colleagues over the years is that the Swiss are fiercely competitive, ranking as the third most competitive nation in 2020's
link World
link Competitiveness Ranking (following Denmark and Singapore). Under such pressure came amazing creativity in the field of mechanical watches.