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IWC Museum Curator Dr. David Seyffer said the opportunity to work with F.A. Porsche was an important chance for IWC to make something sporty and unique, and link to expand into a more youthful market to survive the quartz crisis. The two companies had been courting each other, so as Porsche Design arrived at IWC headquarters with a link nearly ready-made design for a new watch, IWC wanted to show link that only they were up for the challenge.
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