For all of the analog watch industry's hand-wringing about the smartwatch threat, I can't
link understand why nobody is counterpunching with customization at scale. Sure, brands might find the logistics challenging – but no more challenging than being rendered irrelevant by fast-changing consumer tastes. Shoppers today want what they want, when they
link want it. And if they can't get it through existing means, they will always
link find some other way.
Locked
