So what is it about the Memphis Groups style that is so intriguing to the watch world right now You could blame it on a convenient news peg Memphis turned 40 this year. But I like to think it goes deeper
link than that. The Memphis aesthetic with its
link unapologetic playfulness is a way for the buttoned-up watch world to let its hair down within the constraints of a pre-approved historical design aesthetic. Its an opportunity for watchmakers to show they can be fun while still
link having taste.