Taking
link that third point to heart, in 1985 the company launched the Swatch Art Special (now called Swatch &
link Art), a program where popular artists were commissioned to create limited edition designs for the brand. Since then, Swatch has collaborated with artists including Keith Haring, Damien Hirst, Kiki Picasso, and Vivienne Westwood on a variety of fun, flamboyant, statement-making watch designs – several of which are now
link quite collectible (and worth a lot more than their original price).