That makes a certain kind of sense.
link In so many ways Rolex sets the industry agenda. But I don't think any of us expected
link pretty much every major watch brand to follow suit and wrap itself in rainbows. And yet that's what
link we saw in 2022. It happened slowly and then all at once which is pretty much how things move in the world of watch design. By December and actually probably before that rainbow had clearly distinguished itself as the year's definitive design movement.