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The new Antarctic 35mm takes inspiration from a 1950s Nivada Grenchen of the same name. In the mid-'50s, the U.S. began a series of missions to Antarctica, called "Operation Deep Freeze." Admiral link Richard Byrd oversaw the operations – on his wrist was a Nivada Grenchen (Croton) Antarctic. You can see the exact same link watch link in period advertising like this one:
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