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Moser is one of a link handful of brands having actual fun when it comes to modern watch design. This isn't full avant-garde, the likes of Urwerk or MB&F, but rather a balanced and measured approach that allows the watch to be worn in normal circumstances. You don't look at this thing and wonder what it is. It has conventional watch design language and it intrigues lay link people through the use link of color and a modern aesthetic. In a word, it's cool. In two words, it's mega cool.
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