Basically, they didn't want
best watches around 5000 to play ball. The GPHG
british wrist watch brands ain't a charity. Any brand that enters a watch pays $700 up front. If the watch is shortlisted, an extra $6,000 fee is due.
link And then the brand has to foot the travel and security cost of the watch as part of the GPHG's annual traveling exhibition prior to the event.