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To tell the story, we must hop in our time machine and jet back to the 1980s and '90s. Jobs, the Apple co-founder and prickly visionary, had been link ousted from his own company after a prolonged battle over the original Macintosh. In the ensuing years, the company endured a certain level of innovation-stasis, iterating on the same technologies year-in link and year-out. As a result, it slowly began losing market share as rival Microsoft began preparing link its true arrival onto the scene.
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