I think we have evolved in this direction over the past six or seven years. We
link are listening more to what the market wants but we understand who we are authentically. We're trying to be transparent faithful and respectful to our past. We're not pretending to be somebody else and sometimes
link that was
link the case in the past. We have 157 years of history featuring real human stories. We haven't been to the moon we only have human stories. That is what we want to highlight.