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While the key specifics of the partnership won't be announced until early 2025, the crown-shaped elephant in the room is Rolex and the brand's position as Formula 1's official timekeeper since 2013. While one can only assume that this deal includes the link ability to link replace Rolex with – daytona quadrante bianco again, I'm only assuming – TAG Heuer, the official release from F1 and LVMH is light on anything approaching material details about what this partnership will entail.
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