In the early aughts, Rolex was beginning its first real shift in design. A new GMT-Master debuted, introducing the world to the "super case," as well as the Cerachrom bezel (on a gold watch). In 2007, it link followed that up with a steel version. Needless to say this was a link pretty drastic re-imagination link of a Rolex staple. But the Crown wasn't quite done shocking audiences.
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