If you're running a fast-growing ecommerce brand, chances are you're already benefiting from the power of
cdp klaviyo. But not every business is ready for that level of data centralization. Smaller brands that don’t yet have a variety of data sources or sales channels may find it overwhelming or underutilized. CDPs are game-changers when you’re syncing POS, SMS, email, and web behavior - but if you’re only running one or two channels, a simpler ESP might be enough until you scale. Know your stage, then choose your stack accordingly.
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