Private label supplements are health and wellness products manufactured by one company but sold under another company's brand. For new and growing businesses in the EU, private label supplements offer a fast, cost-effective way to enter the competitive supplement market without the need to invest in manufacturing facilities or R&D. These products are often customizable, allowing brands to choose formulas, packaging, and labeling that reflect their unique identity—while ensuring compliance with EU health and safety regulations. It's a smart solution for brands looking to scale quickly and build customer trust with high-quality, ready-to-sell supplements.