Top tools to develop your CRO strategy

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In a CRO marketing strategy, you'll definitely need to rely on different tools. These tools will provide you with valuable information to improve your conversion rate, allow your teams to work collaboratively, and allow you to run tests on different channels. In this article, we want to tell you what we believe are the best CRO tools. We've organized them according to their usefulness within the phases of a CRO strategy to make it easier for you to identify which ones you need. As you know, this strategy is divided into: a research and analysis phase, a hypothesis development phase, a testing phase, a review and change proposal phase, and a final continuous improvement phase. With that said, let's get started! Do you want to know how to better optimize your conversion rate (CRO) in ecommerce and on your landing pages ? Discover how to exponentially improve your sales and lead generation. Click here and sign up for our free course. Top 22 tools to develop your CRO strategy CRO tools for research and analysis In this phase, the goal is to understand how users interact with our website to identify what might be failing and affecting the conversion rate. To do this, both tools that allow for quantitative and qualitative analysis are useful. Below, we'll show you the ones we consider the most interesting within each type. CRO tools for quantitative analysis Google Analytics This is perhaps one of the most basic and most widely used tools in a CRO marketing strategy, as it offers you a wealth of valuable information about your users by tracking their movements on your website. It can provide you with information such as the amount of traffic you receive, the time users spend on your website, the most visited pages, and the number of clicks made, among many other things. Without a doubt, we believe this tool cannot be missing from your CRO marketing strategy as a primary source of information. Google Analytics 4 Adobe Analytics If you prefer Adobe's environment to Google's, then this is the best tool for your quantitative analysis. The purpose of both analysis tools is list to data the same, but Adobe's is more powerful, comprehensive, and geared toward large companies with more than a million monthly visits. In this sense, Google Analytics is free, while Adobe's prices, although not public, range from $30,000 to $150,000 depending on the package chosen. Matomo Matomo is a tool that aims to compete with Google Analytics, as unlike Adobe Analytics, its audience is smaller businesses and its prices are more competitive. They reportedly want to differentiate themselves from their competitors by being an option that guarantees the privacy of business customers and protects business data. Ultimately, their message is that, as a company, you own 100% of the data you generate. And it's true that Google uses the data you generate for its own commercial purposes. Matomo is primarily used by government agencies and non-profit organizations, but it's obviously suitable for all types of businesses. Heap What we like most about Heap is its interface design, which allows for a very intuitive and organized experience . What we also find very interesting is that it can pinpoint the exact points of friction in the digital experience you've created for your customers. It even captures each user's sessions so you can view them later and see exactly how they navigated the website. Kissmetrics Kissmetrics is a perfect tool for beginners , as it focuses on presenting data in a simple way, as they have simplified tracking user behavior. Its dashboard is very intuitive and allows for easy integrations. Mixpanel What we like most about Mixpanel, besides its intuitive interface, is that it allows you to unify quantitative and qualitative data in the tool . Additionally, one of its features is to display a behavioral journey mapping, which allows you to visualize the impact of changes after implementing a CRO strategy in marketing. And finally, what we like most is that it's a collaborative tool that all team members can access instantly.