While both firms make Swiss luxury watches LVMH owns TAG Heuer Bulgari Hublot and Zenith this deal is
link decidedly about jewelry. Jewelry accounted for 92 of Tiffanys total sales of 4.44 billion last year. LVMH with its 75 brands and 4590 stores is the world leader in so-called
link soft luxury products. The Tiffany
link takeover marks a bold bid by LVMH Group founder and Chairman Bernard Arnault to bolster LVMHs presence in hard luxury.