In the early aughts Rolex was beginning its first real shift in design. A new GMT-Master debuted introducing
link the world to
link the "super case" as well as the Cerachrom bezel on a gold watch. In 2007 it followed that up with a steel
link version. Needless to say this was a pretty drastic re-imagination of a Rolex staple. But the Crown wasn't quite done shocking audiences.