From a commercial perspective and on a number of levels this is a very logical move for Bell & Ross. The BR01/03 watches are original and instantly recognizable but they also
link have, I've always thought, a fairly specific audience. It's true that they can have, depending on the model, a great deal of appeal not just for their connection to aviation, but also taken purely from a design standpoint. However,
link the size and case
link shape does tend to limit just how many folks they're likely to reach.