Second is Rolex's acknowledgment that increasing supply would come at the expense of
link quality which is something none of us want especially those of us who
link live by the loupe and the macro lens. The tail end of the second paragraph
link is also significant. In response to the heightened demand Rolex is trying to increase the supply at least somewhat. Maybe that means instead of zero watches in the glass cases of boutiques we'll get one or two one can dream.