In watches it's more difficult because there are far more brands in the market. Global jewelers are few. Global watchmakers are many. Finissimo has no real competition. Some people
link say Piaget was a competitor, but Piaget is seen as a more classical brand. The misunderstanding was related to the fact that
link Piaget was also marketing ultra-thin watches, but the people attracted by Piaget are usually very different from those attracted by Octo
link Finissimo.