My vision is really to place the luxury industry at the center of the ecological transition,
link says Freudiger. "And it's not just about us. I've spent quite a lot of time this year sitting down with other brands and asked them that we change our mindset. I'm not there leading, I'm just a part of it, sitting down and co-creating with them. Because of topics of sustainability, we are not competitors,
link we're all at
link the center of the ecological transition."