Biver is quite the talker – easily
link excitable and prone to exaggeration. The man can get ahead of himself. Take, for
link instance, his interview last
link year with Radio Television Suisse (RTS) where he announced (and we broke the news in English) that he would be starting a new brand under his own name. An hour and a half later, a lawyer in Geneva registered for the trademark and apparently held it hostage, because Biver hadn't registered for it yet.