There's a funny story about the "Safari" logo that adorns the face of the new
link watch. The same typeface is
link also used on the nameplate of Leh Keen's Safari Project
link Porsches. Neither Leh nor Bradley Price the man behind Autodromo knew that the other was using this typeface but it's a testament to nailing the exact vibe they were going for. The neon orange logo breaks up the green of the watch in a way that's very '80s indeed.