Customer expectations are evolving rapidly, and interactions are now generated through an increasing number of channels and devices. In response, companies are seeking to adjust their strategies to offer consistent and personalized experiences. With a Consumer First approach , the customer is at the center of all decisions, and companies must leverage real-time data to tailor messages and offers, using the most advanced technologies to meet individual needs.
The panel discussion 'Omnichannel Personalization The New Standard in Consumer First Strategies ', sponsored by TTEC , will address key topics such as channel integration , the role of
email database emerging technologies—especially AI—in anticipating customer needs, and the importance of delivering a consistent experience across every interaction. CX Congress , organized by Dir&Ge , will be held on October 9.
Omnichannel Personalization has become a fundamental pillar to meet consumer expectations To explore current and future trends in personalization, as well as the challenges and opportunities they pose, the panel moderated by Ignacio Llanos , Sales Director of TTEC , will feature the participation of María Ávila , Head of Ecommerce & Digital Marketing at Majorica , Norberto Ruiz , Head of Customer Management Unit at Correos , Áurea Carrión , Chief Marketing Officer at Grosso Napoletano , Begoña Alonso , Oral Care Consumer Experience Team Leader Spain at Colgate Palmolive , Silvia Martín , Business Solutions Manager Spain at Smartbox.
CX Factor, Connecting People, Technology and EmotionsIn addition to two panel discussions, CX Congress offers a day of presentations with top-level professionals and leading brands such as Meliá International Hotels, Renfe , Prodware , Total Energies , and Kraft Heinz , among others, who will share their knowledge and success stories on how to create comprehensive personalization strategies and improve the 360º experience.
Among the companies promoting this edition KIA as Global Promoter, Zendesk, Woko and Capventis as Platinum Sponsors, and Atento, TTEC and Ringover as Gold Sponsors. In addition, we will have Cyberclick as the Official Digital Marketing Agency , Smartbox will be the Experience Partner, Fnac our Gift Partner, while Actitud de Comunicación will act as the Official Communication Agency and Hacienda Zorita as Wine Hotel Partner. The event also has the support of collaborators such as the Spanish Marketing Association, Anaya Multimedia and Ediciones Pirámide, AsoCommerce, the online stores association, Eventtia as Technological Partner and the support of specialized media such as marketing4ecommerce, Novologística, PublicidAD Newspaper, Retail Actual, Hi Retail, Zoom Tecnológico, Just Retail, Aral Magazine and Retailers Mx.
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