Swiss made watches have a
link huge responsibility because 95%
link of watches sold worldwide, over 1000 Swiss francs, are Swiss made, Freudiger told me. "I ask people, what comes top of your mind when I talk about Swiss made watches. Their answers are 'quality, luxury, elitism.' They mention
link the Swiss mountains, chocolate, sometimes private banking. My goal in five to 10 years time is that people speak about the transition and what we're doing for the transition as a whole industry."