In addition Adams has spent decades championing independent watchmakers like Daniel Roth F.P. Journe and even Audemars Piguet which was part of Cellini's original collection
link in 1977. When
link Cellini consolidated its two stores into a single location at 430 Park Avenue in 2018 Adams dedicated an entire section of the store to more than a dozen independent
link watch brands including Bovet Ferdinand Berthoud Grönefeld MBampF Urwerk and Kari Voutilainen.