How to increase conversion in SaaS?

[ron4]

Guys, hi! We launched  SaaS service, but   conversion from  free trial to  paid subscription leaves much to be desired. We tried changing offers, improving onboarding, but the result is insignificant. Maybe someone has encountered  similar situation? Which methods really work? I would like to find proven strategies, not just theoretical advice.

Plus, I saw that many companies hire agencies to optimize conversion. How effective is this? Is it worth contacting such services or is it better to figure it out yourself?

[mark8765]

Increasing conversion in SaaS is not only about UX or marketing, but also about data analytics and A/B testing. Most agencies simply charge money for fixed services, but do not provide guarantees on the result. If you are looking for something more reliable, take a look at https://conversionrate.store/saas-conversion-rate-optimization-services/ . Before starting work, they do an analysis and forecast a real increase in conversion, which they guarantee within a specific time frame. For example, an 11% increase in the transition from a free trial to payment within three months. If they don’t have time, they continue testing for free until they achieve a result. This is a rare approach, so I think it’s worth considering.

[aron]

Conversion is not only about design or marketing, but also about the strategy of working with users. It is especially important how they feel the value of the service in the first days. It will be useful to hear what A/B tests have already been conducted. Maybe the problem is in the product positioning or insufficient motivation to switch to the paid version?