I see this auction as trading up. Not trading
link up to better or more valuable watches, I'm actually putting the money toward my store. I love The Armoury more than my watches and I want to see it grow. Just like how F.P. Journe has said that every cent he's made has gone back into the business, I think about
link it the same way. I wanted to buy our own physical space on the Upper East Side of Manhattan in New
link York, which is a bit beyond the means of most businesses.