Sure, Biver was a marketing genius,
link even prone to making up stories about quartz watches. "One day, I received a letter from the Federation Horlogere,"
link Biver told Europa Star in 2019, "reproaching me for having said at a meeting that quartz was carcinogenic, dangerous because of its batteries."
link But behind the fibs, Biver and Piguet also had a vision of traditional watchmaking for Blancpain.