The formula is simple
link enough An enterprising watch company licenses the rights to a band's name and logo or collaborates more directly with them. I liked to imagine meetings between Axl Rose and the HYT creative team hashing out the details of the bulging blue
link skull in
link some corporate conference room but more likely it was someone in his music licensing department signing off on changes. The watches are often released as limited-edition collectibles novelties for a niche market.