They want to
link be reassured that when they buy a TAG Heuer watch it will last and not go out of fashion and that it will keep its value. Consistency is extremely important and were investing in that. Knowing
link a watch design was
link the same 40 50 years ago reassures the customer when theyre spending a large amount of money. It doesnt mean we cant be creative or innovative or come with new designs or technologies. Were investing there too.