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This watch certainly succeeds in Swatchs mission to break boundaries and merge disciplines to boost the energy as Giordanetti said. link Lele is a fashion favorite until recently more an insiders brand but this collaboration will see her link attract new audiences while continuing to link keep Swatchs finger on the pulse. At 125 its a great price and matches the playful fun vibe which from cartoon watches to kooky cases is what watchmaking increasingly feels all about.
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