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One of the editors on our 7 Graces team commented on this topic when I was writing it. Her advice was to go through your last blog article and count how many times you used the words ‘I’, ‘me’ or ‘my’ in it. Take a good look at those sections and honestly assess whether they are providing genuine value to your readers. If not, DELETE them. Looking at what remains should give you a good idea of how substantive (or not) your content actually is.

The bottom line is this: while it’s always a good thing to let your readers know the real you, it is crucial to be aware of your underlying motivations telemarketing data when you talk about yourself. If you are inwardly seeking some sort of personal or professional validation from your audience, you’re doing it for the wrong reasons. Your words will create the impression that you are trying to ‘prove yourself’ to your readers. If, however, you are able to set aside your emotional needs and craft your anecdotal content into something that delivers genuine insight, information and value to your readers, then by all means use it.

Closing Thoughts

You may or may not agree with my viewpoint on this particular assumption. Nonetheless, if you do a little self-reflection, I am sure you will be able to determine whether or not you hold this assumption yourself, and how it might be influencing the way you write.



Leaving any assumption buried in your unconscious has the potential to do great damage. It is crucial for any writer – whether blogger, journalist or book author – to bring unconscious assumptions into the conscious and recognise how we allow them to infiltrate what we write. Only then can we actively wean ourselves away from self-defeating habits we may not have realised we had, which are creating disconnection between our audience and us.