The bezel was inspired by coins crafted in ancient Rome with Bulgari repeated on the top and bottom portions. From the round, coin-inspired case to the specific straight lugs, to the minimal affectation on the dial, the Bulgari Bulgari was a true manifestation of design in a mold more akin to the fashion world than that of horology. That original BB came in a yellow gold
link case and was affixed to a brown leather strap (a
link point that
link will be important in just a moment).