Well today Swatch poses that exact question with a new collection called just that "What If" The premise is akin to get ready comic book nerds Marvel's famous What If series which allowed for alternate reality storytelling centered on the characters we know had they been sent down a very different path. In
link this case it's far simpler Swatch is going back to
link the beginning and creating a
link re-issue of a watch that never was a watch that could have been.