In the 1970s Domino's
link founder Tom Monaghan started giving watches as awards to high-performing franchisees
link of his tasty pizza chain. In his fiercely named autobiography Pizza Tiger Monaghan recalls that he started the tradition in 1977 after a franchisee saw a Bulova with a Domino's logo on his wrist and asked what he'd have to do to get a watch
link from Monaghan. Nowadays the Domino's dial Rolex is charming because we know it's something that would never be done in 2024.