Definition, importance, and a step-by-step guide to improving SEO

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A topic cluster is a content strategy that consists of grouping a set of content or articles around a main page or topic to which they are related.

For example, imagine you've created an article about sneakers for your fashion e-commerce site. One way to create a topic cluster would be to create related articles on "running shoes," "soccer shoes," and "how to care for sneakers," among telegram number database  others, and link them in the main article using relevant keywords.

Believe it or not, topic clusters are extremely important in any content strategy for many reasons, including improving SEO ranking . And in this article, we'll explain why. We also share a step-by-step guide to creating your own topic cluster, as they are also known.

Take note because topic clusters are a basic element in any web content strategy

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What is a Topic Cluster?

Definition, importance, and step-by-step guide to improving SEO

 

Importance of topic clusters in an SEO strategy

As you may have guessed from their definition, topic clusters keep a website organized. And this is something Google's algorithms take into account when ranking content in the SERP. Why? Mainly because a well-organized website will make it easier for the algorithm to crawl and analyze all the content it hosts.

In other words, working on a content cluster is something that will help you improve your SEO ranking in search engines , just like using keywords.

 

Other benefits of topic clusters

But improving your SEO ranking isn't the only benefit that topic clustering will bring you. For the public, keeping your website well-organized will also allow users to have a better experience when they come into contact with your page, allowing them to navigate more easily and find what they're looking for more quickly. This will mean they'll stay on your website longer and, in addition, will visit it more frequently. And, ultimately, this will also help your SEO ranking.

Additionally, creating a content cluster also helps prevent what's known as content cannibalization . This occurs when more than one page on your website is trying to rank for the same keyword . By organizing this content cluster, it'll be easy to see which keywords you've already used and which ones you haven't, making it less likely that you'll repeat them.

Finally, internally, creating a topic cluster will help your team locate content more quickly, which is great for helping new hires adapt more quickly to the work system.