Not only does this brochure promote Bulova it forcefully advocates for the
link employment of rehabilitated veterans in general who "have the stuff to stick to difficult jobs." Bulova deliberately worked to make hiring disabled veterans easy for employers so that they would recognize it as a business opportunity rather than a charitable
link obligation. Veterans are not to be pitied or sentimentalized the pamphlet insiststhey should be rightly appreciated for their
link skills and value in the workplace.