Just take a look at the Day-Date 40 ref. 228396TEM. Until
link very recently
link it was the most expensive Rolex watch you could buy at its list price. The combination of a pavé dial an emerald-set bezel and a 400000+ price tag prove that while Rolex isn't producing
link as many "out-there" designs as they once did as seen in the Glamorous Day-Date catalog they do still exist.