The
link methodology was straightforward. The researchers photographed twenty different watches with the hands set to 1010 1130 and 820 producing sixty pictures. The pictures were then shown to a group of 20 men and 26 women in the first run of the experiment and 11 men and 12 women in the second run. The experiment found that the
link 1010 setting produced the highest pleasure rating of all three settings and also that it was the only setting
link interpreted as a smiling face.