That makes a certain kind of sense. In so many ways, Rolex sets the industry agenda. But I don't think any of us expected pretty much every major watch brand to follow suit
link and wrap itself in rainbows.
link And yet
link that's what we saw in 2022. It happened slowly and then all at once, which is pretty much how things move in the world of watch design. By December (and actually, probably before that), rainbow had clearly distinguished itself as the year's definitive design movement.